A Coat of Many Colors
A straightforward digital home for a local beauty business.
·website strategy
·website design + build
·messaging
·content organization
·mobile optimization
Not every business needs a sprawling website, complicated funnel or massive brand overhaul. A Coat of Many Colors needed something much simpler: a professional online presence that made the business easy to understand, easy to find and easy to take the next step with.
The goal was to take the essentials and turn them into a clean, approachable website that felt credible and intentional without creating more website than the business actually needed.
website strategy
🌿
website design + build
🌿
messaging
🌿
content organization
🌿
mobile optimization
🌿
website strategy 🌿 website design + build 🌿 messaging 🌿 content organization 🌿 mobile optimization 🌿
The Approach
The site was designed around answering those questions quickly, organizing the information clearly and giving Debbie a polished online home that could support the business without becoming another thing she had to constantly manage.
The Result
A website that made the business feel as established online as it already was in real life.
Debbie didn't need more marketing noise. She needed a place she could confidently send someone when they asked about her business, whether they found her through social media, a referral or search.
The finished site gave her exactly that: a professional, easy-to-navigate digital presence that clearly communicates what she does and makes it easier for potential clients to move from “I'm interested” to “I'm booking.”
Instead of overbuilding, I focused on what someone actually needs when they land on the site: What is A Coat of Many Colors? What services can I get? Why should I choose Debbie? And how do I book?