Turning a lot of ideas into a brand with direction.
· Brand Strategy
· visual identity
· Creative Direction
· Marketing Strategy
· Ongoing Strategic Partnership
LOVE Land + Home already had plenty of personality when Lacey and I started working together. What it didn’t need was someone coming in and turning it into a generic luxury real estate brand.
Lacey had ideas. Lots of them. She knew she wanted to grow, evolve the brand and create something that felt distinctly like LOVE, but figuring out what to prioritize and how to actually move those ideas forward was another story.
In her words:
“I often feel like I have a lot of ideas but no plan for execution. I felt stagnant. I had the urge to grow but no plan in place.”
Brand Strategy
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visual identity
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creative direction
🌿
marketing strategy
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ongoing strategic direction
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Brand Strategy 🌿 visual identity 🌿 creative direction 🌿 marketing strategy 🌿 ongoing strategic direction 🌿
So… what did trillium + LOVE land and home actually work on?
Brand Foundation
Brand essence, promise and positioning · Brand story · Brand personality · Client profiles · The LOVE Land + Home experience
Visual Identity + Logo Evolution
Logo redesign and evolution · Logo system + usage · Color palette · Typography · Brand elements · Photography style + visual direction
Voice + Messaging
Brand voice · Messaging direction · Storytelling framework · Key brand themes · How LOVE communicates across touchpoints
Content + Social Strategy
Social strategy · Content pillars · Community storytelling · Stories around the homes, people and places LOVE serves · Content direction and frameworks
Marketing + Communications
Monthly newsletter strategy + framework · Ongoing marketing direction · Activation calendar · Campaign and community opportunities
Environmental + Future Brand Experience
Vision and creative direction for LOVE’s future storefront · Translating the brand into a physical environment · Customer experience · Community connection · Preparing the brand for Lacey’s big fucking dreams, not just what the business looks like today
The Brand Playbook
All of the strategy, ideas and creative direction came together in one comprehensive brand playbook, giving LOVE a clear system for how the brand looks, sounds, communicates and grows. From visual identity and messaging to content, marketing and the future LOVE experience, the playbook became a roadmap for making decisions and bringing the bigger vision to life.
“I did not expect the branding playbook! It was incredibly helpful. It really helped me see the vision moving forward.”
Strategy that actually feels like you
One of the biggest priorities throughout our work has been making sure growth still feels like Lacey.
There are a thousand things a real estate brand could be doing. That doesn't mean LOVE should be doing all of them.
Our ongoing work is about figuring out which opportunities make sense, where to focus, how the brand should show up, what deserves an investment and what can simply be ignored.
“Trillium is helping me keep my business front of mind and focus on the aspects of growing my business that feel natural and authentic to me.”
That has included ongoing brand and marketing strategy, creative direction, content guidance, brainstorming, accountability and having another person at the table who can look at an idea and ask: Does this actually move LOVE Land and Home where we want it to go?
What’s changing
LOVE isn't a finished before-and-after. We're actively building the next version of it.
But the shift is already happening.
Lacey says she's thinking more intentionally before making business decisions and considering where she's investing her money. Content created from our strategy is receiving positive feedback. And, most importantly, the individual pieces are beginning to feel like one cohesive brand.
“It feels like we are bringing a brand together. It feels like a lot of authentic collaboration.”
what’s next?
According to Lacey: “A full-blown elevation of the brand.” So, we're not wrapping this one up with a pretty bow just yet.
There’s more to build.
And what’s it actually like to work with Trillium?
I'll let Lacey handle this part.
“Pretty fucking amazing. An honor. A gift. Worth every red hot cent.”